Guidelines on writing for the BDI

 We always welcome submissions to the Behavioural Dynamics Institute. We have two formats: Articles, and Forum Posts. If you have a view on influence or behavioural change that you would like to share, please read the guidelines below and the articles and forum posts already published. You should then contact the site editor, Tom Wein with ideas for the article you would like to submit.

General submission guidelines

All submissions should be sent as Microsoft Word documents, containing a minimum of formatting. High-resolution versions of any (non-copyright) photographs, tables or figures should be attached, and the relevant place in the text should be clearly indicated. Please do not submit articles or forum posts without having first proof-read them. It is generally better to contact the editor with a pitch before writing your piece. You may include a biography of up to 50 words and one weblink to be published alongside your piece. We will endeavour to reply as soon as possible acknowledging receipt of your submission and detailing any necessary changes. 

Forum Posts

Forum Posts are between 750 and 1200 words long. They are written in journalistic style. There is scope for the inclusion of personal experience and reactions, but they should also touch on the wider debate. They may be original work, or reports and summaries of important work being conducted elsewhere. Footnotes should be avoided, with offline sources referenced within the prose and links provided to online sources.


Articles are more formal pieces in academic style, subject to peer review by the BDI Members Network. They are generally 2000 words or more, and they should make a significant contribution to the field of study. Subheadings must be clearly indicated. Sourcing should be rigorous, and should follow this format: First Name Surname, ‘Title’, Publisher, Year.

Potential subjects

The Behavioural Dynamics Institute welcomes articles on a wide range of topics. Areas of interest include: persuasion, influence, advertising, marketing, information support, strategic communications, nudging & behavioural economics, big data, evidence-led communication & evidence-led policy, field research and measuring effectiveness. Governmental, military, academic, development and commercial perspectives are all welcome. We recommend that you contact the editor before writing your piece.

Mission & Vision

The goal of the BDI has been to assemble and assimilate the full extent of creative and scientific knowledge on group behaviour and the dynamics of change. Read more

About Our Research

BDI has worked on projects across the world. For a sample of projects which BDI has either led or consulted on, click here.


The BDI's global network of expert members share their research and their wealth of practical and theoretical knowledge and experience. Read more


The Behavioural Dynamics Institute (BDI) was founded in 1989 and was formed out of the Behavioural Dynamics Working Group. Read more