Book launch: Behavioural Conflict
Behavioural Conflict; Why understanding people and their motives will prove decisive in future conflict
On the 18th January 2012, BDi hosted the launch of the Behavioural Conflict book at the Royal Institution. The BDi is proud to have been asked to write a chapter on the science of influence as part of this important book, that is widely talked about as an important first step in a much needed shift in thinking about both the importance and ways of conducting Influence in future operations.
The book has received exceptionally positive reviews in the media and on the British Army Rumour Service Website, where the volume of comments is testament to the need for a better way of conducting influence.
About the book
Whilst geopolitics, economics, religion and ethnicity all play crucial roles in starting and sustaining conflict this book advances the idea that it will be people’s behaviour, and the West’s ability to understand, interpret and influence that behaviour which will become the defining characteristic of resolving future armed disputes. This seminal and very readable study draws directly on the authors operational experiences in Sierra Leone, Northern Ireland, Bosnia, Kosovo, Iraq, Lebanon and Afghanistan.
About the Authors
The book has been written by Major General Andrew Mackay and Commander Steve Tatham, and includes a chapter by BDI behavioural scientist Dr Lee Rowland, and an introduction by the BBC Radio 4 ‘More or Less’ presenter Tim Harford. The foreword is by former ISAF commander General (ret.) Stanley McChrystal.
100% of all author’s profits are donated to the UK service charity, Help for Heroes.
For more information and to order a copy of the book, please visit: www.behaviouralconflict.co.uk
Mission & Vision
The goal of the BDI has been to assemble and assimilate the full extent of creative and scientific knowledge on group behaviour and the dynamics of change. Read more
About Our Research
BDI has worked on projects across the world. For a sample of projects which BDI has either led or consulted on, click here.
The BDI's global network of expert members share their research and their wealth of practical and theoretical knowledge and experience. Read more
The Behavioural Dynamics Institute (BDI) was founded in 1989 and was formed out of the Behavioural Dynamics Working Group. Read more