Forum

The Strategic Communication Community Online

The Behavioural Dynamics Institute is just one part of a small community of researchers and thinkers examining communication and behavioural change. We would like to highlight some of the best online resources for a student of this field, in addition to our own publications. Former head of the BDI Professor Phil Taylor passed away in […]




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The Rise of Audience Data, Tom Wein

In this new post to the BDI Forum, Tom Wein examines the use of data and evidence in the US presidential election, in the UK and in the media, concluding that this hugely valuable trend still has far to go. For scale, expense and drama, there is nothing to match a US presidential election. It […]




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Have British Airways Understood Their Audience?

    Have British Airways Understood Their Audience?  In this article, Tom Wein looks at British Airways’ advertising from the past year, and uses their example to explain why companies would benefit from more rigorous primary research, both before and after their campaigns, to ensure that they have a deep understanding of their audience. In […]




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Converse and Co-Opting the Audience, Tom Wein

In this article, Tom Wein looks at a commercial example of behavioural change. Converse, it seems, make boots. No user of the London Underground in recent weeks can have failed to notice that the American shoe manufacturer has branched out. And they have announced it with a particularly eye-catching advertising campaign – a campaign that […]




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The Internet and Changing Patterns of Citizen Engagement in Politics, Rachel Gibson

The arrival of the Internet has surely changed politics, but how? How are political behaviours being altered by this new communication technology, which provides access to new information and new ways to engage? In this short article, Professor Rachel Gibson, the Director of the Institute for Social Change at the University of Manchester, summarizes her research into […]




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Snakes and Ladders

After recent arrests in Birmingham of people allegedly involved in terrorism, Dr. Dave Sloggett looks at the process by which individuals prepare to commit acts of terrorism. Snakes and Ladders: Radicalisation as a journey of diverging pathways, opportunities and time delays Author: Dr. Dave Sloggett As the 2012 Olympics and Jubilee celebrations approach, the recent […]




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Effective Influence & Strategic Communication: Some Conjectured First Principles

This post first appeared on the 25th October 2010 on Mountainrunner.us, as a guest post on Matt Armstrong’s Blog on Understanding, Informing, and Influencing Global Publics. Effective Influence & Strategic Communication: Some Conjectured First Principles Author: Dr. Lee Rowland We are making progress. Fresh back from the IO Institute’s Influence and Propaganda Conference, I am […]




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