Crucial Questions about Target Audience Analysis

A new paper from Tom Wein and Gaby van den Berg of the BDI looks to answer three key questions about Target Audience Analysis: Why is everyone explaining TAA in different ways? What kind of research is right for my TAA? How do I know if the contractor I am about to commission for TAA is any good?

You can read the full paper here: 2013 Van den Berg & Wein Crucial Questions about TAA

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