Crucial Questions about Target Audience Analysis
A new paper from Tom Wein and Gaby van den Berg of the BDI looks to answer three key questions about Target Audience Analysis: Why is everyone explaining TAA in different ways? What kind of research is right for my TAA? How do I know if the contractor I am about to commission for TAA is any good?
You can read the full paper here: 2013 Van den Berg & Wein Crucial Questions about TAA
Mission & Vision
The goal of the BDI has been to assemble and assimilate the full extent of creative and scientific knowledge on group behaviour and the dynamics of change. Read more
About Our Research
BDI has worked on projects across the world. For a sample of projects which BDI has either led or consulted on, click here.
The BDI's global network of expert members share their research and their wealth of practical and theoretical knowledge and experience. Read more
The Behavioural Dynamics Institute (BDI) was founded in 1989 and was formed out of the Behavioural Dynamics Working Group. Read more